The Real Reason You Should Be Using Recruitment Videos
We recently met with a client that we worked with last year to discuss some potential video work for the coming year, and we chatted a little about how last year’s content had been utilised by their marketing team since we last spoke. They told us that they’d actually used one of the videos we created for them in a recruitment campaign, as the video itself showed a member of their existing staff in exactly the type of job role they were hoping to fill. They realised that there was no better way to really sell the job than to show somebody actually doing (and loving) it.
This got me thinking.
Recruitment videos are nothing new, they’ve been slowly building traction for a while now. We know videos are a great way to boost your SEO so I won’t beat you around the bush with it (erm, I don’t think I actually got that phrase quite right.) However, what our client said got me thinking.
What actually are the benefits of using recruitment videos?
I’m not talking the benefits of it in terms of search ranking or traffic. What are the real life, human benefits of using recruitment videos?
Let’s be real, if we totalled up all of the hours an average human being spends at work then an average person spends 13 years of their life solid at work. Whoah, dude. That’s like a whole bratty teenager.
Like it or not - work is a huge factor in our lives. It’s where we spend so much of our time and energy. It can have such a massive impact on our moods and emotions, our sense of well-being and achievement, our major life decisions and the choices we make every day without even thinking about it. It’s easy for it to become our identity.
We end up spending so much of our lives with the same people in the same rooms. The people we work with can start to feel like family, and so much of our well-being is tied up in the words that make up our job title.
So, this is why I think recruitment videos are so important.
In every job is an employee. A person - a human being. There are things about a job that only those actually working them can know. There are things that can’t be explained in a job description. Moments of joy and inspiration. Reasons for showing up no matter how hard it gets. Things that make it worth it.
There’s a realness in the voice of a worker who knows the job inside out. And, let’s face it, whoever fills the role will be joining a team of people that they may spend years of their life with. They need to know enough about the environment and the company culture to know whether or not they would be a good fit.
Loyal employees are your best preachers.
Let them show the human being behind the job description.
Teri is our resident producer, writer and cat-lover. Rumour has it she makes shot-lists in her sleep, and only eats popcorn and her words. She enjoys long walks on the beach, complaining about her sunburn after long walks on the beach and generally looking like she knows what she’s doing when really she’s singing Taylor Swift songs to herself in her head and thinking about where her next coffee is coming from.